Sabung Ayam Jakarta. President Joko Widodo is among the most like world leaders on Facebook, joining a band of leaders who use social media most effectively to communicate with constituents, research from public relations firm Burson-Marstellar found.
Joko’s official page on Facebook ranked fifth with 6,014,302 likes as of Jan. 4, 2016, as highlighted in the “World Leaders on Facebook” report from Burson-Marsteller.
He sits behind only US President Barack Obama, Indian Prime Minister Narendra Modi’s personal and institutional pages and President of Turkey Recep Tayyip Erdoğan.
“The first study on Facebook usage among the world’s governments gave a valuable insight on communication practice between political leaders around the globe,” Donald A. Baer, Burson-Marsteller worldwide chairman and chief executive, said in a statement.
“This research showed the governments are getting to understand and getting more professional in using social media. … in terms of publications, these governments put quality above quantity,” Jeremy Gallbraith, Burson-Marsteller chief executive for Europe, Middle East, Africa and global strategy officer, said.
Still, the study found that the size doesn’t necessarily translate into engagement. Using a method that adds a number of page likes, post likes, comments and shares of each page in 2015 before dividing the figure by the number of page likes, Argentina’s newly-elected President Mauricio Macri had the highest engagement rate at almost 12 percent.
President Macri, in terms of engagement on Facebook, was followed by Cambodian Prime Minister Hun Sen, Israel Prime Minister Benjamin Netanyahu, Iraqi Prime Minister’s office, President of Brazil Dilma Rousseff and the White House.
Prime Minister of India Narendra Modi’s page on Facebook was the most effective page as it raked an average of 186,000 interactions on each post last year, according to the report.
The second most-effective page is owned by the Turkish President Recep Tayyip Erdoğan.
Some of the leaders, including India’s Modi, Guatemala’s President Jimmy Morales and Singapore’s Prime Minister Lee Hsien Loong are known for their keen interest in using their social media account themselves.
The team behind these Facebook pages posted a range of content to engage viewers, but Burson-Marsteller found that images “demonstrate the visual nature of communications” on Facebook.
“Because it is a visual social media platform, the majority of pages studied have a profile picture and cover photo — and several organizations regularly change their Facebook cover photos to promote special events,” the report said.
About 1.5 billion people — larger than China’s 1.4 biillion population — have registered Facebook accounts.
For the study, Burson-Marsteller identified 512 Facebook page, 228 of which have been verified by Facebook, as shown with a blue verification mark, and 284 pages that are not verified but are considered official pages.
Sabung Ayam Source : Jakarta Globe